SAP Social Media Engagement = Revenue & Profits?

Some new research has been published on the EngagementDB web site on how social media engagement correlates with revenue and profit for the 100 Best Global Brands as measured by BusinessWeek and Interbrand. The report, The world’s most valuable brands. Who’s most engaged?, attempts to measure the financial worth of social media activities of top brands, including SAP. The study summarizes brand engagement into four categories: Mavens, such... [Read More...]

SAP Business By Design Adds Third-Party Web Services

SAP today announced new collaboration agreements that allow SAP Business ByDesign users to more easily leverage web services from third-party providers, including: Business and investment news. Users can access investment research and other data from Hoover’s, Morningstar, and Business Wire, Google News, and Google Finance, and combine it with their own information about customers and suppliers. Mapping and address services. Users can map and route... [Read More...]

Social Networking @ SAP: CubeTree

SAP has been a long-time user of Jive Software’s forum and workspace technology (formerly called ClearSpace, now SBS for “Social Business Software”), and there are close commercial ties between the two companies. Notably, Jive’s platform is used to power the SAP Collaboration Workspace area that is used for both external collaboration with customers as well as internal collaboration – including the main internal “SAP 2.0” forum for... [Read More...]

SAP Social Media Guidelines 2009

SAP recently announced a new set of Social Media Participation Guidelines and an internal forum to help employees make the most of new social media channels such as Blogs, Twitter, LinkedIn, and YouTube. In the spirit of Web 2.0, and like other organizations such as Intel and IBM, we would like to share our guidelines with the community. SAP Social Media Participation Guidelines 2009 SAP Global Communications, SAP Global Marketing June 2009 This... [Read More...]