BlogWell 2010: SAP’s Social Media Strategy

[Post adapted from an article written by Jerry Janda] On Tuesday, November 9, SAP hosted an event for social media in Newtown Square, Pennsylvania. A sold-out crowd of corporate social media leaders packed the auditorium for “BlogWell: How Big Brands Use Social Media.” The BlogWell conference featured eight case studies on the best social media programs at large corporations. GasPedal, a consulting company specializing in “word-of-mouth”... [Read More...]