In true Web 2.0 fashion, I’m attending the SAP TechEd event in Berlin by watching the virtual TechEd stream, with live coverage of the main keynotes and interviews in key areas. You can watch a replay yourself on the Virtual TechEd site.

The session started off with the new (excellent) “run better” SAP ad, featuring a wide selection of SAP customers:

Mark Yolton then stepped up on stage to welcome the crowd and members of the SAP Community Network. He emphasized the importance of people and community at the event — 15,000 attendees across the four locations, with over a thousand hours of lectures and on-hands sessions.

Next up was SAP CTO Vishal Sikka, who kicked off with a message designed to combat the positioning of various SAP competitors including Oracle: “People are looking for solutions, not stacks”. It’s now about the ecosystem, and it’s not possible for an ecosystem to come together on a single stack. Organizations need “non-disruptive” change. A stable core is important, but there has to be continuous evolution on top.

Vishal reiterated some of the messages from previous years, including the notion of “timeless software”, that allows you to innovate even with older platforms.

Vishal emphasized the continuing importance of SAP NetWeaver: “It’s the foundation of what we do”. He went over some of the numbers: 18,000 NetWeaver customers, 10,000 using BW, and 6,000 using the SAP Portal, many with more than 100,000 users, including the SAP community network itself with over 2 million members. “It’s alive, it’s kicking, and the numbers tell us that it’s not only being used to run the core infrastructure, but also extending it to their non-SAP applications. It’s strategic to our customers, and so it’s strategic to us.”

Vishal then invited Bjoern Goerke, in charge of the SAP NetWeaver platform, to discuss the new NetWeaver 7.3, due out later this quarter.

Bjoern explained how the NetWeaver team were delivering innovation without disruption into existing landscapes. Everything is now on the same release level, worked hard on maintainability, scalability, and performance – for example, reducing the downtime needed to install enhancement packs from several hours down to just a few minutes.

Next Vishal talked about the importance of Business Intelligence, and the upcoming release of SAP BusinessObjects 4.0 (project name “Aurora”). For the first time, all the clients tools have a common look and feel, and there’s improved integration with SAP Netweaver (identity management, BW, etc.).

The next subject was mobility. With Sybase, SAP is now the clear leader in enterprise mobility. There are now more than 4 billion mobile devices in the world, and Sybase is essential to using them. Over 2 billion messages are sent through Sybase systems every day (SMS, etc.), and Sybase recently crossed the threshold of a trillion messages through their servers. And Sybase also brings other great technology – their CEP (complex event processing) platform, the ASA and IQ databases will all be integrated into the NetWeaver framework.

He then invited Sam Yen on stage to show you how NetWeaver, BusinessObjects, and Sybase can work together.

The demonstration scenario was a series of Norwegian oil rigs, where there are sensors recording almost 600,000 events per minute, but there’s very low bandwidth between the rigs and the central offices, so  a lot of the processing has to be locally, and intelligently.

Suddenly, the oil production drops, and we can see the information in real-time using an Xcelsius (now BusinessObjects Dashboards) dashboard.

Let’s drill into the detail. We can see that Gate A was in the danger zone, and has been shut down.

What’s going on behind the scenes? Here’s the CEP development environment, that lets people easily create and change the real-time events that they would like to track and monitor

This is a very real need in oil and gas organizations today, but it takes a lot of painful programming. Because these systems are connected to NetWeaver, people can have these types of dashboards, running on top of Event Insight, as part of their enterprise portal.

Sam demonstrated the new SAP Enterprise Workspace, that users can customize with their own content, without any help needed from IT.

For example, he added the previous Event Insight dashboard, by choosing from the available applications…

And then simply dragging and dropping the module into the workspace.

Users have full ability to customize their experience including information from the outside world, etc.

Another example could be choosing vendors based on their carbon footprint. We look at the list of vendors:

And then he added a a sustainability module, using the functionality available in Carbon Impact.

Here’s the current version of Carbon impact shown within the portal:

Soon, SAP will be extending this functionality, with some of the products from the SAP BusinessObjects Innovation Center, such as Social Intelligence, in this case used in order to find sustainability experts inside my organization. People can easily do a search:

Find out how they are related to the rest of the organization:

And then invite them into the Enterprise Workspace.

Sam explained that the same portal and content can be made available for business partners outside the organization – Enterprise Workspaces in the cloud:

Vishal Sikka then moved from the improvements to existing products, such as NetWeaver, and BusinessObjects, to “New Horizons”, the new possibilities available in the future, with cloud computing, mobility, and in-memory computing: “On the one hand, we need continuous evolution. On the other hand, there are new possibilities – how to we bring fundamentally new solutions to the existing landscapes?”

Vishal outlined three big changes to technology possibilities:

(1) Cloud. There have been advances not only virtualization, but also in the ability to provision new services in public clouds. We need have the integrity of existing systems, AND improve the ease of consumption. How can we do that?

SAP want to bring the benefits of cloud computing to everyone, and the flagship product is Business ByDesign, which is not only a full suite for mid-size companies, but also the basis of the applications that SAP will deliver in the cloud.

Having a cloud platform lets us build applications, such as SAP StreamWork for collaboration and Carbon Impact, which runs on the Amazon Cloud.

(2) Mobile. Mobile internet use is already seven times the use of broadband. There are lots of new devices poised to join the market, including the RIM “PlayBook”. Users want a great experience. Vishal: “The screens want to be liberated from the tyranny of the desktop!”. What is possible?

There’s the Sybase Unwired platform that allows you to write applications once and deploy them to multiple platforms. And beyond the mobile devices, there are other platforms, such as SharePoint, Facebook, and Lotus Notes. The Gateway project was designed to make it easier to access SAP applications from these environments, as well as existing SAP systems back to R3 v 4.6C. It will be generally available later this year – you can already sign up for the ramp up program.

Microsoft and Cap Gemini recently worked together on an HR system for Microsoft that used the new Gateway functionality.

Representatives of the two companies explained that it enabled them to easily and quickly implement a new HR hiring application – something that is a critical application for Microsoft.

They explained that the application took about one-sixth of the time it normally would have done to implement, thanks to the Gateway functionality.

Sam Yen came back on stage to give a demonstration of the technology working together

He showed the end to end traceability of the SAP application within a SharePoint portal:

He explained that Gateway makes it easy to consume SAP data, no matter what front end you are using – for example, using a Macintosh.

Sam showed how you could create and start consuming SAP data on an iPad in less than two minutes. First, you choose the data you want to expose:

And in what form you would like to expose it:

Then you can use the standard Apple environment to compile an application:

And make it available to the iPad – in this case a simple employee search using information from the SAP HR database:

The last topic was in-memory computing, described by Vishal as a “once-in-a-lifetime opportunity”.

He explained that the current hardware possibilities were pretty much unimaginable ten years ago. With multi-core processing, software vendors have to rewrite their software to take advantage of parallelism, but once they have, the possibilities are amazing: real-time access to information, at a lower cost.

He gave an example of what’s possible, explaining that at a previous event in Berlin, in July, the CTO of one of the largest CPG companies in the world had challenged him to help them predict demand for their products at a row level – they had 460 billion records. Vishal put a team on it, and found that not only was it possible to access the data, it could be done 20x faster than anything the customer had previously tried. 460 billion records of data was about 45 terabytes. Compressed into a column database, it was around three to five terabytes. They put together a machine with ten server blades for around $530,000 using standard Intel parts.

The new HANA product is available for ramp up on November 30th, and he invited the audience to take part. One of the first customers is already in a pilot, running live. Vishal explained that the future direction is to “revitalize our entire product portfolio, starting with new applications – planning, forecasting, simulations”. He gave the example of utility companies using it to monitor and react to information from smart meters in real time.

Sam Yen came back on stage to give some examples.

The first was accessing over 4 billion rows of data in less than 0.03seconds, using HANA and the BusinessObjects Explorer front end.

The second example showed how you can get real-time access to live application data. He showed an SAP internal application for pipeline data. Here’s the initial view, seen on an iPad using BusinessObjects Explorer for iPad:

He then went into the SAP system to change some of the pipeline values, in a database containing half a million records. The data is then replicated to the HANA box in real-time using Sybase Replication services.

The simulation would normally take several hours to run, but now the data is reflected on the iPad in seconds:

Vishal finished with a high-level summary of the themes of his presentation: Innovation without disruption, through the new NetWeaver and BusinessObjects products, and the new possibilities afforded by the cloud, mobile use, and in-memory analytics.

Based on a blog post and proof-of-concept application earlier this year, I have been championing a SAP BusinessObjects Innovation Center project to build an “augmented corporate reality” prototype.

The idea stemmed from one of the key themes of my BI future directions presentations: that for the first time in centuries, new technology comes from the consumer world, not from governments and businesses, and so we need to adapt and adopt these technologies for corporate use.

The mobile telephone is starting to become a “universal pointing device”: using the phone’s GPS location and compass, it knows where you are, and what you’re looking at. There is now a wide range of augmented reality mobile applications available on the market that help people find the nearest pizzeria, get information about a monument, or locate local twitter users.

How could this functionality be used in the business world? My first proof-of-concept blog post imagined examples of a manager getting information about a particular retail operation, a factory foreman getting maintenance records of machinery, and comparing sales between two different areas of a retail store.

These examples spurred a lot of conversations with customers around the globe about possible applications:

• An oil company interested in getting information about equipment in refineries
• A car manufacturer interested in providing information to managers of sales dealerships
• A consumer goods company interested in tracking information and location of their vending machines

Based on those conversations, we have been able to validate the core concepts and refined the functionality of our prototype. The result is an iPhone / iPad application that works closely with the SAP BusinessObjects Explorer technology and the BI onDemand web site.

Before I tell you more about it, let me emphasize: it’s a prototype, not a product. The SAP BusinessObjects innovation center is modeled on Google Labs. We’re taking a transparent, Web 2.0 approach to innovation. Rather than working for years in some dark room and then unveiling a completed product, the team creates iterative prototypes and make them freely available for download, so that you can test them, use them, and give us feedback. They’re free, but not supported, and we give no guarantees that they will be developed further. The idea is that not-so-good ideas sink without wasted development, while good ideas get refined before turning into real products (our track record is very good: mobile BI, the Explorer product, and many features of the current BusinessObjects platform all started off as prototypes).

And please note that everything I mention below may change over time, based on your feedback. We are in the process of refining the prototype, and hope to make it available for you to download and use in the next few weeks or months.

How it works

You upload a data set that includes Point of Interest (POI) information to the BusinessObjects OnDemand platform at bi.ondemand.com (you can sign up for a free account), set some data configuration options, then access that data set from your iPhone or iPad. The prototype works out what information to display based on your location and the phone’s compass heading:

The prototype uses five fields of information to define the “points of interest” (POIs) that can be viewed: latitude, longitude, name, an associated image, and at least one data value.

Demonstration Screen Shots

First we install the Augmented Reality Explorer application (currently, this involves a specific build for identified devices – we will make it a free download from the Apple App Store as soon as we can). We then open up the application on the iPhone, and log into a BI OnDemand account:

We choose an appropriately-configured data source. The points of interest are then automatically displayed based on your location: you can choose to see either the closest POI first, or the one closest to the direction you are pointing your phone. The icons are configurable — in this case, I’m using them to indicate the current state of sales: the arrow indicates whether current sales are larger than the previous period, and the color indicates whether the current sales are above, equal to, or below the current sales targets.

We can choose to display the points on a map, and zoom in to get more detail by tapping on the radar to make it full screen, and sliding a finger to choose the radius of distance we’re interested in:

I can also view the points of interest superimposed on the real world, using the iPhone’s camera – as I move around, each POI seems to hover over its physical location, and I can choose what information is displayed as each point is selected:

At any time, I can choose to filter the points by any of the dimensions available in the data set, and clicking on a POI takes me through to the same interface as the BusinessObjects Explorer application. Any filters that are applied in the augmented reality view are applied to the Explorer view, and vice-versa, so I can easily and simply explore the information available (and it could be many millions of rows of data, if you’re using SAP BusinessObjects Explorer Accelerated)

And the prototype looks great on the iPad, too (the camera view is not available, obviously):

Other thoughts:

• The possible uses are currently limited by the precision of the location services of the iPhone/iPad (GPS, cell tower triangulation, wifi triangulation). It works very well outdoors with GPS, but using cell-towers only tells you where you are within a few blocks (which is good enough to locate the nearest retail branch, but not for comparing one aisle of a supermarket with another). Various companies such as SkyHook and Cisco are working on increasing the available precision.
• The Augmented Explorer prototype can also directly access a corporate Explorer server, with an appropriately formatted data set
• The BusinessObjects data quality solutions include location coordinates for just about any address in the world. In an ideal world, you’d be able to submit a file with addresses, and we’d turn it into coordinates on the fly, and that’s something we’ll be looking into in the future. In the meantime, there are other free solutions out there.
• Note that the locations that you’re looking at don’t have to be static: imagine pointing your device to get information about cars, trucks, or people (e.g. combining it with information from the Social Network Analyzer prototype). In the short term, data latency getting information into Explorer would be an issue, but better BI on event information will improve this area, too…

Next steps:

If you have an questions, comments, or feedback, or feel like you have a good case for getting a copy of the application even before we post it to the App Store (e.g. you’re an SAP employee with a customer who might be interested), feel free to contact me or the SAP BusinessObjects innovation center team directly. We’re particularly interested in finding real-world scenarios for this (it’s not about doing something just for the sake of the technology).

Early press coverage:

• SAP working on augmented reality for business, Jennifer Scott, IT Pro, July 8, 2010
• Q&A: Timo Elliott, BI evangelist at SAP, Jennifer Scott, IT Pro, July 9, 2010
• SAP working on augmented reality for business, TechCentral (Ireland), July 12, 2010
• SAP working on augmented reality for business, Leo King (Computerworld UK), Network World, July 9, 2010

You can now sign up to be a beta participant of SAP’s 12sprints project, “a collaborative environment for people to make better decisions based on data” or a “people-connecting, data-sharing, decision-making tool that actually sets work in motion.”

Early versions of the prototype were glimpsed during demonstrations by Léo Apotheker and Ian Kimbell at SAP SAPPHIRE in Berlin last year, and by Marge Breya at SAP TechEd in Vienna, and the project is now letting people sign up for pre-beta access to the prototype.

Beta users will get access to a “virtual war room” with various types of decision-making tools available. According to the www.12sprints.com site:

“It’s not just a place where things get discussed. It’s where things get done. Invite the right people. Bring in the pertinent data. And choose the most informed course of action with the help of pre-defined, interactive decision-making tools. It’s all built in. Everything you need to get everyone on the same page — finally under one roof.”

Marge Breya recently repeated her SAP Tech Ed demo for Information Week’s Fritz Nelson, with a scenario based on people collaborating on go-to-market strategy after a new company has been acquired:

“…[it’s] about a purpose-driven experience, and the user gets to design it. So I can set up my own purpose whenever I want, invite the people I want, and get the exact data I want and expertise at my fingertips.”

Marge is invited to review the current decision goal, timeline, data etc.

Marge decides that she disagrees with the current plan, so enters a new negative opinion:

And uses another labs project called “Kona”, the next generation of on-demand business intelligence, to get the data she needs:

Here’s the full video:

And here’s Fritz’s commentary:

“We began with 12 Sprints, which I can best describe as a collaborative workspace, with a combination of project management and data sharing. You can pull in rich data feeds and share knowledge and make decisions, all in real time. In some ways, it resembles the modern Wiki. Where we explored other tools that help find and analyze data, 12 Sprints is where you would bring the most pertinent information back for team decision making.”

“Both 12 Sprints and Kona are cloud-based applications, run by SAP. Neither are available today, but both are expected to enter beta testing in November, with full release set for the first quarter (Kona) and first half (12 Sprints) of 2010.”

Business intelligence used to be called “decision support systems”, but the tools available have typically focused on gathering information, not the real-world collaboration required to turn that data into actual decisions and actions.

But that’s changing rapidly. According to Gartner:

“2009, Collaborative Decision Making will emerge as a new product category that combines social software with BI platform capabilities”

If you’re interested in finding out more, you can get news by following the 12sprints team on Twitter or by signing up to be one of the first to get exclusive access to the beta.

We’re used to seeing IT industry megavendors such as SAP augment their solutions with web 2.0 technology from smaller vendors, but now one of the leading enterprise 2.0 companies is turning to SAP for a cloud computing offers to extend new capabilities to customers.

At the Enterprise 2.0 2009 event in Boston, Jive and SAP announced that Jive is going to be a reseller of SAP’s on-demand BI solutions, providing “social BI” to their customers.

SAP has long been a customer of Jive Software’s Enterprise 2.0 collaboration platform, notably to power the forums on the SAP Development Network, and SAP’s Collaboration Workspace, and a few years ago SAP signed an OEM agreement to include Jive Forums as a standard part of the SAP NetWeaver portal application.

This announcement is a clear sign of the growing maturity of the enterprise 2.0 market, in two different ways.

First, it’s the first concrete results of SAP’s increased focus on the web 2.0 market, and in particular the investment in the SAP BusinessObjects portfolio of products, designed to transform the work of “business users” in the same way that ERP has transformed operational processes.

SAP BusinessObjects was one of the early pioneers in the on-demand business intelligence market, with a flexible platform that provides the best of both worlds: customers can use the same technology platform in a mix of on-demand or on-premise configurations, and move smoothly between the two. SAP’s agreement to partner with Jive is non-exclusive: the on-demand BI software is already used within other partner solutions including Oco.

Second, it shows that enterprise 2.0 solutions are real, and providing value in organizations. Jive’s 3,000 customers include many large organizations, that have been gathering valuable data about how companies collaborate internally and engage with customers and partners externally. As with any successful business process, they now want to examine and optimize that process, and mine that data with best-of-breed business intelligence tools.

These two trends were echoed by Susan Scrupski of ITSInsider, in her post And They’re Off. A Postcard From Enterprise 2.0 Event:

“This new venture, however, marks a clear initiative by SAP to (finally) take social software seriously, and likewise, it provides a grownup capability for a social software platform like Jive to deliver some clear business benefit.”

I believe business intelligence is an essential part of any successful enterprise 2.0 initiative, in order to:

Provide statistics on usage trends. Business intelligence helps proactively identify any technical or social roadblocks to effective deployment of collaboration tools, answering questions such as:

• When are the peaks and troughs of user activity? What causes them?
• Who has access to the system but is not using it?
• Which users have recently stopped using the system? Do they share any common characteristics?
• Are there any regular occasions where particular groups don’t use the system? Why?

Prove the ROI. Business intelligence functionality will help provide the data required to prove to skeptics of the value of collaboration and social computing inside organizations.

• Are users of the system more likely to get better (or worse) employee evaluations or bonuses?
• What’s the correlation between any groups of identified “top performers” and system usage?
• Do sales people who use the system achieve quota faster than sales people that do not?
• Does using the system replace other types of internal information dissemination, such as attending internal web seminars, or does it complement it?
• Is there any correlation between system use and employee or customer satisfaction?
• Are customers that engage in collaboration more or less profitable?

Optimize social relationships. If enterprise 2.0 software generates return on investment, it follows that it makes sense to try and optimize its use. Business intelligence systems can help decide where the network of relationships between employees, customers, and partners can be improved:

• Are there certain key “connectors” that provide a valuable service, but are not being recognized as such within the organization?
• Are there any groups of people that collaborate among themselves, but not with the rest of the organization? (e.g. bosses that frown on “their team” working with other departments)
• Do similar groups (such as regional sales offices) have different patterns of relationships? Why?
• Are there people that seem to be a negative influence on relationships within the organization? (e.g. detecting “bad bosses”
• Did the new bonus or incentive system we just introduced stop people collaborating?

Analyzing sentiments. Collaboration technology generates a lot of textual information that can be analyzed using technology such as SAP BusinessObjects’ Text Analytics, for analyzing the sentiment of customers, partners, and employees, about products, processes, or the collaboration system itself.

Note that in every case, it’s not enough to have information just from the collaboration system – it must be combined with information from other key financial and HR systems in order to get a full view of what is happening. This means that organizations must have a strategic approach to implementing business intelligence across the organization.

You can download Jive Software’s “Social Business Imperative Manifesto” here. And any organizations interested in trying out the SAP BusinessObjects ondemand solutions can click here to sign up for a Starter edition account.

Links and Other Analysis

Mary Hayes Weier of Information Week: Enterprise 2.0: SAP, Jive Combining BI With Wikis

Chris Kanaracus of IDG News Service: Jive, SAP Partner on ‘social BI’

Alex Goldman, InternetNews.com, SAP BusinessObjects integrates into Jive

Barb Mosher, CMS Wire, Jive Integrates SAP’s onDemand Business Intelligence Offerings

Oliver Marks, ZDNet Blogs: Jive & Telligent Get More Analytical

Susan Scrupski,  ITSInsider: And They’re Off. A Postcard From Enterprise 2.0 Event