Did You Think You Were the Only One Not Doing It?

If you thought you were the only one not doing enterprise social networking, Mike Gotta of The Burton Group can reassure you. In a recently published study called “Social Networking Within the Enterprise” (registration required), he explains: Study participants felt that they were behind their competitors—or the market in general—when it came to their social networking initiatives. Based on the results of this field research project, Burton... [Read More...]