SAP has been a long-time user of Jive Software’s forum and workspace technology (formerly called ClearSpace, now SBS for “Social Business Software”), and there are close commercial ties between the two companies. Notably, Jive’s platform is used to power the SAP Collaboration Workspace area that is used for both external collaboration with customers as well as internal collaboration – including the main internal “SAP 2.0” forum for discussing SAP’s own adoption of Enterprise 2.0 technology.

But as discussed in a previous post, Social Networking @ SAP, and like most large organizations, a variety of other platforms are also used inside the organization including Atlassian’s Confluence and an internal development, Harmony.

In addition to these existing deployments, late last year, a small workgroup of SAP BusinessObjects employees based in Palo Alto, California, began beta-testing a new, on-demand enterprise collaboration suite called CubeTree.

The initial installation was focused mainly on twitter-like status feeds, functionality that wasn’t easily available from the other platforms. It rapidly went viral within the company, with employees able to invite other employees. I personally started using the site in November last year.

During the initial beta phase, CubeTree was used widely across different SAP departments, and I personally found it very useful to get insights into the activities of other teams working on related projects – especially SAP’s own web 2.0 technology plans.

One of the key advantages of the CubeTree on-demand architecture is the ability to rapidly add new features as they are demanded by users. There’s a weekly software update, and new features are explained on the company’s blog. To help encourage a variety of opinions and focus feedback, CubeTree uses functionality from User Voice. Participants are given “votes” they can use when making requests and comments to developers.

CubeTree launched their production platform in May of this year, and it now provides the full suite of typical features offered on today’s consumer social networking sites: user profiles, follow/follower news feeds, micro-blogging, along with enterprise collaboration tools including wikis, file sharing, and polls.

Here’s a list of features, and the feature tour video from the CubeTree web site, below.

David Meyer, VP Product Management for Emerging Technologies for SAP BusinessObjects was the main sponsor of the CubeTree project, and participated in the CubeTree launch video below, talking about the promise of the social enterprise and how CubeTree helps him achieve his goals.

Transcript of the video:

Voice-over: SAP BusinessObjects has employees and offices around the world, designing and developing the world’s leading business intelligence solutions. Managing product lifecycles throughout multiple offices and time zones has its challenges, so they turned to CubeTree to facilitate collaboration and to open up channels of communication between stakeholders.

David Meyer: CubeTree helps ideas flow like water and I think that everybody in the enterprise is incredibly thirsty these days, because they’re captured in these silos and stuck in meetings and we need to bring back that human element. And people often don’t equate technology, the social technology, with the human element, and they think it’s de-humanizing. I think that people that are immersed in these systems see it as the exact opposite. They re-humanize within the confines and the constraints of how we’re forced to live our enterprise days.

Voice-over: Casual conversations and impromptu meetings are commonplace. But collaboration within the enterprise can be limited to one office or one team. By using CubeTree, development is more agile and collaboration is made easier.

David: CubeTree meets some of the needs — the very real needs — we have in the enterprise by making us simply move faster. Somebody says something in CubeTree. Somebody else says something from a different walk of life. A few minutes later, and by the end of the day, there’s a brand-new idea. It didn’t exist in the morning. It’s the composite idea, the best, the 1+1+1=8 within these dialogs with people from diverse viewpoints. And those are the things that are very exciting, that I think everybody is starting to feel the acceleration that these tools can provide.

Voice-over: CubeTree has already impacted the way people work at SAP BusinessObjects.

David: The other day I was remarking on a little company that TechCrunch covered. Within three hours, somebody from the ecosystem team saw that I had a point of view on it, looked at it themselves, realized where it fit in into our product strategy, and that same day had signed an NDA with that company, and was talking to them the next day. That’s remarkable!

David also explained his motivations for using CubeTree in the launch press release:

“The market looks to SAP as an innovator and thought leader in driving business transformation through technology. Social networks are transforming how people communicate in their personal lives. We adopted CubeTree’s enterprise social software to bring the same network effect into the enterprise, connecting people and ideas across the company to accelerate our business.”

The internal deployment has not been without its wrinkles, however. Legal and IT security objections to the use of a hosted environment (rather than the in-house deployment of the Jive platform) had to be overcome, and deployment had to be briefly interrupted for non-US employees while European data confidentiality concerns were addressed. In some countries such as Germany, the employee worker council had to be consulted, and has not yet given its go-ahead, barring that country from the deployment. And, of course, the functionality overlaps with existing platforms were examined, and a business case required for the costs and overhead of a new solution.

Unlike the Jive collaboration platform that is available to all SAP staff, CubeTree deployment is currently only available for employees of one of the product divisions of SAP Business Objects, but the deployment may be (re)extended in the future.

Links

• TechCrunch: CubeTree Launches As A Facebook + FriendFeed + Twitter For Enterprise
• Bill Ives: CubeTree Releases Innovative Enterprise Collaboration Platform
• “Buzz” Area of CubeTree web site: http://www.cubetree.com/site/buzz
• Official CubeTree Twitter Channel: http://twitter.com/cubetree
• Ross Fubini, CTO and Co-founder of CubeTree on Twitter: http://twitter.com/fubini

We’re used to seeing IT industry megavendors such as SAP augment their solutions with web 2.0 technology from smaller vendors, but now one of the leading enterprise 2.0 companies is turning to SAP for a cloud computing offers to extend new capabilities to customers.

At the Enterprise 2.0 2009 event in Boston, Jive and SAP announced that Jive is going to be a reseller of SAP’s on-demand BI solutions, providing “social BI” to their customers.

SAP has long been a customer of Jive Software’s Enterprise 2.0 collaboration platform, notably to power the forums on the SAP Development Network, and SAP’s Collaboration Workspace, and a few years ago SAP signed an OEM agreement to include Jive Forums as a standard part of the SAP NetWeaver portal application.

This announcement is a clear sign of the growing maturity of the enterprise 2.0 market, in two different ways.

First, it’s the first concrete results of SAP’s increased focus on the web 2.0 market, and in particular the investment in the SAP BusinessObjects portfolio of products, designed to transform the work of “business users” in the same way that ERP has transformed operational processes.

SAP BusinessObjects was one of the early pioneers in the on-demand business intelligence market, with a flexible platform that provides the best of both worlds: customers can use the same technology platform in a mix of on-demand or on-premise configurations, and move smoothly between the two. SAP’s agreement to partner with Jive is non-exclusive: the on-demand BI software is already used within other partner solutions including Oco.

Second, it shows that enterprise 2.0 solutions are real, and providing value in organizations. Jive’s 3,000 customers include many large organizations, that have been gathering valuable data about how companies collaborate internally and engage with customers and partners externally. As with any successful business process, they now want to examine and optimize that process, and mine that data with best-of-breed business intelligence tools.

These two trends were echoed by Susan Scrupski of ITSInsider, in her post And They’re Off. A Postcard From Enterprise 2.0 Event:

“This new venture, however, marks a clear initiative by SAP to (finally) take social software seriously, and likewise, it provides a grownup capability for a social software platform like Jive to deliver some clear business benefit.”

I believe business intelligence is an essential part of any successful enterprise 2.0 initiative, in order to:

Provide statistics on usage trends. Business intelligence helps proactively identify any technical or social roadblocks to effective deployment of collaboration tools, answering questions such as:

• When are the peaks and troughs of user activity? What causes them?
• Who has access to the system but is not using it?
• Which users have recently stopped using the system? Do they share any common characteristics?
• Are there any regular occasions where particular groups don’t use the system? Why?

Prove the ROI. Business intelligence functionality will help provide the data required to prove to skeptics of the value of collaboration and social computing inside organizations.

• Are users of the system more likely to get better (or worse) employee evaluations or bonuses?
• What’s the correlation between any groups of identified “top performers” and system usage?
• Do sales people who use the system achieve quota faster than sales people that do not?
• Does using the system replace other types of internal information dissemination, such as attending internal web seminars, or does it complement it?
• Is there any correlation between system use and employee or customer satisfaction?
• Are customers that engage in collaboration more or less profitable?

Optimize social relationships. If enterprise 2.0 software generates return on investment, it follows that it makes sense to try and optimize its use. Business intelligence systems can help decide where the network of relationships between employees, customers, and partners can be improved:

• Are there certain key “connectors” that provide a valuable service, but are not being recognized as such within the organization?
• Are there any groups of people that collaborate among themselves, but not with the rest of the organization? (e.g. bosses that frown on “their team” working with other departments)
• Do similar groups (such as regional sales offices) have different patterns of relationships? Why?
• Are there people that seem to be a negative influence on relationships within the organization? (e.g. detecting “bad bosses”
• Did the new bonus or incentive system we just introduced stop people collaborating?

Analyzing sentiments. Collaboration technology generates a lot of textual information that can be analyzed using technology such as SAP BusinessObjects’ Text Analytics, for analyzing the sentiment of customers, partners, and employees, about products, processes, or the collaboration system itself.

Note that in every case, it’s not enough to have information just from the collaboration system – it must be combined with information from other key financial and HR systems in order to get a full view of what is happening. This means that organizations must have a strategic approach to implementing business intelligence across the organization.

You can download Jive Software’s “Social Business Imperative Manifesto” here. And any organizations interested in trying out the SAP BusinessObjects ondemand solutions can click here to sign up for a Starter edition account.

Links and Other Analysis

Mary Hayes Weier of Information Week: Enterprise 2.0: SAP, Jive Combining BI With Wikis

Chris Kanaracus of IDG News Service: Jive, SAP Partner on ‘social BI’

Alex Goldman, InternetNews.com, SAP BusinessObjects integrates into Jive

Barb Mosher, CMS Wire, Jive Integrates SAP’s onDemand Business Intelligence Offerings

Oliver Marks, ZDNet Blogs: Jive & Telligent Get More Analytical

Susan Scrupski,  ITSInsider: And They’re Off. A Postcard From Enterprise 2.0 Event