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	<title>SAP Web 2.0 &#187; OpenSocial</title>
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		<title>What are SAP, IBM, Oracle, and Salesforce.com doing with OpenSocial in the Enterprise?</title>
		<link>http://www.sapweb20.com/blog/2009/06/what-are-sap-ibm-oracle-and-salesforce-doing-with-opensocial-in-the-enterprise/</link>
		<comments>http://www.sapweb20.com/blog/2009/06/what-are-sap-ibm-oracle-and-salesforce-doing-with-opensocial-in-the-enterprise/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 11:04:43 +0000</pubDate>
		<dc:creator>Timo Elliott</dc:creator>
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		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Web 2.0 by SAP]]></category>
		<category><![CDATA[#googleio]]></category>
		<category><![CDATA[BusinessObjects]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Enterprise Social Networking]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[OpenSocial]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.sapweb20.com/blog/?p=345</guid>
		<description><![CDATA[At the recent Google I/O 2009 developer’s conference, SAP, IBM, Oracle, Salesforce.com and Atlassian gave quick demonstrations of how they are leveraging social networking technologies such as OpenSocial within organizations.]]></description>
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<p>Google has posted videos of all the sessions at the recent <a href="http://www.sapweb20.com/blog/2009/05/sap-and-open-social-at-the-google-io-developer-conference/" target="_blank">Google I/O 2009 developer’s conference</a>.</p>
<p>SAP attended as part of the session on “<a href="http://www.youtube.com/watch?v=j2FfTbpkc-U">OpenSocial in the Enterprise</a>”). Overall, the session was a little disorganized and meandering, but it did end up giving an overview of what companies like IBM, Oracle, SalesForce.com, and Atlassian are doing to leverage social networking technologies such as <a href="http://www.opensocial.org/" target="_blank">OpenSocial</a> within organizations:</p>
<ul>
<li> <a href="http://www.opensocial.org/profile/MarkWeitzel" target="_blank">Mark Weitzel</a> gave a demo of the IBM Mashup Center proof of concept, allowing you to create mashup pages, using messaging between different sources (based on OpenAjax, but can integrate with OpenSocial) (<a href="http://www.youtube.com/watch?v=j2FfTbpkc-U&amp;#t=7m10s" target="_blank">link directly to this demo</a>)</li>
<li><a href="http://www.linkedin.com/pub/rich-manalang/0/40/7aa" target="_blank">Rich Manalang</a> from Oracle gave a demonstration of Oracle’s internal collaboration system, called “Oracle Connect”. (<a href="http://www.youtube.com/watch?v=j2FfTbpkc-U&amp;#t=13m15s" target="_blank">link directly to this demo</a>)</li>
<li><a href="http://www.linkedin.com/in/davecarroll" target="_blank">Dave Carroll</a> of Salesforce.com showed how they have been working with customers to add collaboration to the CRM experience (<a href="http://www.youtube.com/watch?v=j2FfTbpkc-U&amp;#t=30m23s" target="_blank">link directly to this demo</a>)</li>
<li><a href="http://blogs.atlassian.com/rebelutionary/">Mike Cannon-Brookes</a> of Atlassian showed how OpenSocial could be used to link enterprise applications, and between applications and gmail. For more, see <a href="http://atlassian.com/opensocial">http://atlassian.com/opensocial</a> (<a href="http://www.youtube.com/watch?v=j2FfTbpkc-U&amp;#t=44m" target="_blank">link directly to this demo</a>)</li>
</ul>
<p>The highlight of the session (OK, so I’m biased) was a demonstration by <a href="http://www.linkedin.com/in/johnmayerhofer" target="_blank">John Mayerhofer</a>, VP, Standards Strategy Group of SAP, showing the <a href="http://www.sapweb20.com/blog/2009/03/sap-enterprise-social-networking-prototype/" target="_blank">Social Network Analyzer technology</a> (see below, or <a href="http://www.youtube.com/watch?v=j2FfTbpkc-U&amp;#t=21m" target="_blank">link directly to this demo</a>)</p>
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<p>Unfortunately, not much time was left for Q&amp;A session. The most interesting question was about “What are the barriers to social systems in the enterprise?” and the answers included a mix of technical and social concerns:</p>
<ul>
<li>Security and identity were mentioned as special problems.</li>
<li>There was some frustration than social networking APIs don’t take into account enterprise needs.</li>
<li>Exposure to the consumer social networks actually leaves a negative impression, people fear that it’s just about socializing, rather than collaborating.</li>
<li>Everybody agreed that it was early days</li>
<li>The session ended with a hopelessly vague question/comment about needing to “liberate users” rather “concentrating on the enterprise”.</li>
</ul>
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