SAP’s Gravity Prototype: Business Collaboration Using Google Wave

Alexander Dreiling of SAP Research in Brisbane, Australia, has posted on a great prototype called Gravity that uses Google Wave to collaborate around business process. Gravity is a Google Wave “gadget” that can be added within the Google Wave client. It lets participants in a wave use the business process modeling functionality of SAP Business Process Management collaboratively, in near-real time. David Cook called it “the best business example... [Read More...]

SAP Social Media Engagement = Revenue & Profits?

Some new research has been published on the EngagementDB web site on how social media engagement correlates with revenue and profit for the 100 Best Global Brands as measured by BusinessWeek and Interbrand. The report, The world’s most valuable brands. Who’s most engaged?, attempts to measure the financial worth of social media activities of top brands, including SAP. The study summarizes brand engagement into four categories: Mavens, such... [Read More...]