SAP Social Media Engagement = Revenue & Profits?

Some new research has been published on the EngagementDB web site on how social media engagement correlates with revenue and profit for the 100 Best Global Brands as measured by BusinessWeek and Interbrand. The report, The world’s most valuable brands. Who’s most engaged?, attempts to measure the financial worth of social media activities of top brands, including SAP. The study summarizes brand engagement into four categories: Mavens, such... [Read More...]

SAP Social Media Guidelines 2009

SAP recently announced a new set of Social Media Participation Guidelines and an internal forum to help employees make the most of new social media channels such as Blogs, Twitter, LinkedIn, and YouTube. In the spirit of Web 2.0, and like other organizations such as Intel and IBM, we would like to share our guidelines with the community. SAP Social Media Participation Guidelines 2009 SAP Global Communications, SAP Global Marketing June 2009 This... [Read More...]